We designed this shop of Kale Café in 2010, and after 5 years, we made an improvement of it. The old storefront and decoration are outmoded, while the communication of brand symbol tends to be strengthened by visual pureness. These inspired us of the white dress. The small café is just like a maiden, to whom we gave our best wishes: may she be elegant and wonderful.
The commercial situation here has changed—-there were only a few shops here 5 years ago, but now, the new Cafés have resulted in increasingly fierce competition. That’s why we decided to decorate the shop according to the ordinary but beautiful nature of Kale Café— using the most ordinary materials to create a fantastic feel. We hope the Café can be a blooming rose after improvement.
The window of the shop is very large. As a result, the outer wall space that can help to demonstrate our idea is quite limited, at the same time, the high and large window bring about a serious insolation inside the shop upon sunset. So it was badly in need of a shed to partly block the sunlight and to make the costumers more comfortable.
This brings us the concept of the dreamed white dress – the combination of white, graceful modeling and distressed woods has made the whole shop light and warm. The curving sheet metals have maximized the display space of the shop, while their semitransparent feature can ensure a good daylighting in the morning and an effective blocking of sunlight in the afternoon.
The inside has also been renovated, with more Kale elements added. An embarrassing pillar in the middle of the shop has been remolded into an imagic tree, which extends the indoor space to the outside world: people who sit in the first floor are like sitting under a tree, while who sit in the second floor can see people drinking coffee under a tree. This makes the space quite interesting, which has also echoed the brand image of Kale.