In a context distinguished by Italian coffee, GB Space applies Italian renaissance elements to the space and incorporates modern materials and textures therein, perfectly combining with the modern times while keeping the romantic charm of Renaissance.
From electronics to coffee, from tradition to technology, from west to east, as one of the largest electronic brands in the world, PHILIPS, through such a carrier as traditional Italian coffee, integrates its own technological advantages and cooperates with GB Space in building the first cross-industry intelligent coffee shop in China. The challenge of this project is how to enhance the public’s recognition on the new brand image through interior design.
PH COFFEE is located at Beijing Financial Street, a gathering place of numerous financial institutes and enterprise headquarters, covering consumer groups varying from white collars to students. The 170 m2 space mainly consists of the front desk area, exhibition area and private area.
“PH COFFEE stands for pure Italian coffee. We associate Italy with many representative ancient Roman architectures.” Drawing inspiration from Italian coffee, GB Space starts from arch elements of ancient Roman architectures, and hope to make guests feel European fascination in the space through the restoration of lines. Based on the same design idea, metal lattice ceiling is the simplified ceiling of church during the Renaissance. The selection of these two elements indulges guests into Italian coffee atmosphere.
In this case, arch elements run from exterior building through the whole interior space. Through the design of arched “doors” one by one, it clearly divides each indoor and outdoor functional area. The entrance window area and arched glass door firstly set the Italian culture image, and the organization of interior space relies on arched doors, combines with curved ground materials, and defines three functional areas. The front desk area takes bar counter as the focal point, with simple tables and chairs arranged in line with the overall indoor color tone; the interactive exhibition area is in the center of space, creatively combining the two different types of functional space — exhibition space and coffee shop; while the private sofa area creates a private coffee moment, accommodating both the vintage and modern features in soft decoration.
To emphasis the idea of “contrast” between the past and modern times, GB Space played with materials instead. The contrast of rough arch vault with the exquisite metal suspended ceiling expresses the design concept of transforming from tradition to modern times. Coarse white ground tiles come to contrast with warm wood floor, meanwhile, small wooden checks inlaid therein highlight the design details, and the interwoven and interconnected method of ground materials makes the space transition more natural and outstanding.
The most challenging part of this project is how to enhance the public recognition on the brand of “PH COFFEE” through interior design, bringing alternative experience for guests. Therefore, GB Space designed an interactive exhibition area in the center of the space, linking with traditional Italian coffee with technology innovation. The advantageous position gives full play to the uniqueness of this “free space” and integrates itself to the overall environment of coffee shop. PHILIPS fully automatic coffeemaker on the operation table is provided for guests to make coffee by themselves, making them feel the charm of modern intelligent technology as well as the unconstraint and casualness of European culture.
我们的设计态度是用当代的设计语言去诠释传统的意式元素, 我们希望顾客在当下的设计语境当中能够对传统的意式风格有着全新的感知和认识; 其次，展示和餐饮两种完全不同的商业模式的结合将带来更多的、更丰富的活动体验。从白领到日常逛街的顾客在这空间当中都能够得到满足、感到快乐和自在这就是我们最希望看到的。
Our design approach is to interpret traditional Italian elements from a contemporary point of view. We want our customers to enjoy a whole new experience in Italian styled venues within a contemporary context. Second, we want to combine exhibition and catering, two different commercial activities to generate more and richer recreational experiences. Visitors such as office workers and casual customers will experience satisfaction, happiness and freedom within our venue. This is the kind of space that we, as designers, love to see.
设计方：高白空间设计事务所 GB space
视频：PLAY Creator Showcase
Project type: Commission
Program: 170 sqm interior design
Address: Room B105, B1/F, Financial Street Mall, Beijing, China
Design Team: Gao Wenyu, Bai Yang
Project Manager: Sim Lihui
Main Materials: metal, concrete, wood, ceramic
Photographer: Zou Lei
Video: PLAY Creator Showcase
高文毓 / Wenny Gao
MA InteriorandSpatialDesign, Universityofthe Arts London.
BA Architecture Department, Central Academyof Fine Arts.
Wenny Gao have the background of interior design and architecture design, established GB space as a principle designer by the end of 2015.
白杨 / Yang Bai
MA InteriorandSpatialDesign, Universityofthe Arts London.
BA Environmental Art Design, Beijing Forestry University.
Yang Bai have the background of interior design and landscape design, established GB space as a principle designer by the end of 2015.
GB space – 高白空间设计事务所，提供国际化的室内设计、展示设计、家居产品设计以及艺术咨询服务。
GB space provides specialized services of international reach such as interior design, display design, household product design and art advisory.
Concept—“Space can communicate”
We firmly believe that space design must solve a problem and allow users to experience the nature of space at the same time.
At GB Space we are committed to provide our clients with a wide variety of solutions, by looking for new space usage patterns and possibilities and building unique brand images. Thus, we provide our clients with “design, project coordination and media promotion” services as a whole.
We break with the limits of traditional space designby using materials and multiple media to look for new ways to create spatial atmospheres. Furthermore, we enhance interaction and the way space is experienced, by using design as a way to turn space into a language able to disseminate information.