Blue Space是一间中国领先的时尚品牌企划机构,隐逸于广州天河中心区浮华的商圈之中,Blue Space倡导自由,开放,追求返璞归真的精神状态。

Hiding in the trade area in the central part of Tianhe District of Guangzhou, Blue Space is a leading fashion brand planning agency. Freedom, openness and returning to simplicity are the spirits that Blue Space advocates.

1绽放设计在接到这个旧空间改造的设计委托后,确定不迎合大众审美,以如何创造不同,如何塑造Blue Space的时尚气质为思考方向。
When Bloom Design is commissioned to do the design for this old space, it decides not to cater for popular aesthetics but to look at how to make a difference and how to shape the temperament of fashion of Blue Space.

4

对设计本质不断追问,当我们身处繁杂喧嚣的都市中,我们内心的真实需求究竟是什么?
Bloom Design keeps questioning about the nature of design: when we are living in the bustling and noisy city, what are the real needs deep inside our heart?

10时尚带给人的是视觉上的感受,质朴则带来心灵的安妥。绽放设计在空间主体结构上没有做大的改动。而是拆除封闭的隔墙,采用推拉隔墙保持使用功能的灵活性,强化空间的层次感与流动性,将自然光和自然景观由室外延伸至室内。

What fashion brings people is feeling in seeing, while simplicity brings peace to the mind. Bloom Design does not make big changes to the main structure of the space. Instead, the designer removes the closed partition and uses sliding partition to maintain use flexibility, strengthen the sense of layer and fluidity of the space and extend outdoor natural light and landscape to indoor.
7将入口设计成为一个窄长通道,增添空间的神秘感和进入空间的仪式感。运用蓝光营造通道氛围,突出Blue Space的品牌内涵。
The entry has been designed into a narrow and long passage, which adds to the sense of mystery of the space and the feeling of ritual of entering the space. Blue light is use to create the atmosphere of the passage to highlight the brand connotation of Blue Space.

3当巨大的胡桃木门缓缓推开时,宽敞、明亮的办公区豁然开朗。透过室内大面积的落地玻璃门窗,使户外与室内环境相映成趣。
When the huge walnut door opens slowly, a spacious and bright office area is unfolded. Through large area using of French windows and doors, the outdoor and indoor views form a delightful contrast.
5

空间本身有着自己的语言与灵魂。绽放设计对原有空间通过剥离和重构的手法,剥掉旧空间90%的原有饰面,大面积保留拆除过程中形成的随机机理。
Space itself has its own language and soul. Through methods of removing and reconstruction, Bloom Design removes 90% of the original finishes and reserves the mechanism in large area formed randomly during the process of removing.
9因地制宜,还原空间本该有的气质,来表达Blue Space对自由,开放,返璞归真状态的追求。
Design is developed according to actual situation to revive the original temperament of the space so as to express Blue Space’s pursuit of freedom, openness and returning to simplicity.
11我们使用青砖作为空间情绪表达的载体,青砖给人以素雅,古朴的感受,看似粗糙简陋,实则是温润含蓄。
We use black bricks as the carrier of emotion expression of the space. Black bricks give people a feeling of simple but elegant and primitive. It looks rough, but actually it is warm and reserved.
8让人通过空间氛围获得心灵上的平静。大面积的留白,与精致的细节点缀虚实相生,自然朴拙,不经意间传递着返璞归真的意境。
The designer wants to bring people the peace of mind through space atmosphere. The large area of blank left and the exquisitely embellished details complement one another. It is natural and simple, and inadvertently creates an artistic conception of returning to simplicity.13

 

▼平面图

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项目信息——

项目名称:时尚的清贫-Blue Space 办公室
设计公司:Bloom Design 绽放设计(www.zhanfangdesign.com)
创意总监:李宝龙,陈小虎
项目团队:邢子超,邱文娣
项目地址:中国 广州
建筑面积:230 ㎡
设计时间:2015年6月 – 7月
施工时间:2015年7月 – 8月
主要材料:青砖,白玻,胡桃木
文案:邱文娣
摄影:何远声

Project Name: Fashion of Simplicity-Blue Space Office
Design Company: Bloom Design (www.zhanfangdesign.com)
Creative Director: Li Bao-Long, Chen Xiao-Hu
Project Team: Xing Zi-Chao, Qiu Wen-Di
Location: Guangzhou, China
Area: 230 ㎡
Design Time: 2015.06-2015.07
Construction Time: 2015.07- 2015.08
Main Material: black brick, white glass, walnut
Author: Qiu Wen-Di
Photographer: He Yuan-Sheng

 

设计师信息——

li-chen

李宝龙 创意总监  
LI Bao-Long  Creative Director

我希望能以设计邀请人们参与及感受新鲜创意带来的愉悦体验!
专注于时尚领域的设计创作,用品牌思维来营造空间体验氛围。在每个项目的设计之初,从顾客的视角去构建理想店铺的轮廓,并在实际实践中实现这种设计。以具实验性及研究的方式探索设计的更多可能性,不断的给消费者带来惊喜。
I would love to invite people to experience the pleasure of fresh ideas through design!
Li Bao-Long devotes his mind to fashion design, and creates experiential spaces through brand thinking. He approaches every project from the perspective of a customer, conceives of an ideal space that customers are looking for, and finally tries the design idea out in actual practice. Through experimental and research-based methods, more possibilities of design are found, and endless surprises are brought to customers.

陈小虎  设计总监
CHEN Xiao-Hu  Design Director

设计——在限制中解决问题,用艺术诠释商业价值!
在服务了诸多商业品牌之后,作为品牌设计师的陈小虎的服务界限已经显得比较模糊,其设计服务涉及不同领域,包括营销策划、品牌形象以及商业空间。在这个新旧更替快速变化的时代,设计需要突破单一的手法,在跨界中为品牌注入新的活力,以创意概念和品牌思维帮助客户,创造极具竞争力与商业价值的品牌形象与极富人文关怀的体验空间。
Design – think out of the box and interpret commercial value with art!
After offering design services to numerous commercial brands, Chen Xiao-Hu, as a brand designer, his concept of service “boundary” is blurred. His designing service covers different fields, including marketing planning, brand image and commercial space. In this fast-changing world where the new always takes the place of the old, design needs to break through “single approach”, to inject new energy into brands through crossover design, and help clients to create a highly competitive experience space with great commercial value and humanistic culture by using creative concepts and brand thinking.

 

www.zhanfangdesign.com

BLOOM DESIGN绽放设计立足于设计之都的深圳,合伙人李宝龙和陈小虎现分别担任团队的创意总监和设计总监。绽放设计团队致力于时尚领域的品牌设计,设计范围涵盖商业空间,时尚品牌零售空间和品牌视觉形象设计,是一家整合多元化创意服务的机构。
多年的时尚品牌服务经验使团队的时尚嗅觉更加敏锐,对新项目更热情专注。绽放设计团队积极探索艺术与商业的创造性结合,为客户提供创造性的解决方案。凭着丰富经验及突破性的设计手法,成功地为诸多商业品牌创造了极具竞争力与启发性的多维品牌体验。设计作品荣登于美国室内设计杂志中文版,荷兰FRAME杂志中文版、中国室内设计年鉴、id+c室内设计与装修、时代空间、现代装饰、设计家、等专业设计杂志。
Bloom Design was established in Shenzhen, a City of Design. Founding partners Li Baoling and Chen Xiaohu are now serving as the Creative Director and Design Director respectively. Bloom Design is an institution combines diverse creative design services which focuses on fashion brand design. Its service covers commercial space, retail space of fashion brands and brand image design.
With years’ of experience in fashion brand designing service, the team is more sensible to fashion and more passionate about new projects. In order to offer creative solutions to our clients, Bloom Design explores creative combination of art and commerce actively. Based on our rich experience and groundbreaking techniques, we have created some highly competitive and inspiring multi-dimensional brand experiences successfully. Our works have been widely published in many well-known professional design magazines, such as Interior Design China, FRAME China, China Interior Design Annual, id+c (Interior Design and Construction), Times Space, Modern Decoration, Designer and so on.

荣誉奖项:

2014年度金外滩奖——最佳商业空间奖

2014年度国际空间设计大奖艾特奖(Idea-Tops) ——最佳办公空间入围奖

2013年度国际空间设计大奖艾特奖(Idea-Tops) ——最佳商业空间入围奖

2013年度国际空间设计大奖艾特奖(Idea-Tops) ——最佳会所空间入围奖

2013年度金堂奖——年度优秀购物空间设计

2013现代装饰国际传媒奖——年度商业空间入围奖

Awards:

2014 Golden Bund Award––Best Commercial Space Design

2013 International Space Design Award Idea-Tops—-Best Design Finalist of Office Space

2013 International Space Design Award Idea-Tops—-Best Design Finalist of Commercial Space

2013 International Space Design Award Idea-Tops—-Best Design Finalist of Clubs

2013 China Interior Design Awards JINTANG PRIZE—-Good Design Of the Year Retail

2013 Modern Decoration International Media Award—- Commercial Space of the Year Finalist

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