I like to define design in this way： being suggestive， wild， free， orderly， and provided with systematic reflection on design intentions including architecture， space， colors and sensory images.
——彼得.祖姆托 Peter Zumthor
MINZE-STYLE has always been a leading brand in the women’s fashion industry of China. It inherits the traditional design style of Italian fashion while incorporating with the physical beauty of oriental ladies in metropolis and various popular elements around the world. MINZE-STYLE highlights the metropolitan quality and combines Chinese cultural styles with those of the Western World： personalized but restrained， stylish yet classical， presenting an integrity of classics and soul.
The MINZE-STYLE Select Shop is located next to the Central Park， which was an enclosed building. The design was initially incorporated with the surrounding environment by envisioning it as a starting point of the greening. We would like to present the building materials used， the status of the site and the physical world， as well as the walls， the facing， and transparency straightforwardly， as these would immediately influence the senses and perceptions of the observers and the users. We strive to have the materiality of the world and the diversity of perceptions to stand out， so as to display the characteristics of the spatial art.
▼内部装饰的钢制表皮带来一种现实感，steel cladding is used to bring out a sense of reality
The interior space is supposed to present the charm of the primitive and wild nature， and steel cladding is used to bring out a sense of reality. This kind of “straight” framework materials has produced spatial directness and simplicity； while the oversized steel plates produce a sense of power or lightness. All of these create a continuity relationship between the whole space and the original architecture in terms of time and space.
▼利用“拱”的多变空间特性打造不同空间， the flexible nature of “arch” is fully made advantage of to create different spaces
In the meantime， the flexible nature of “arch” is fully made advantage of to create different spaces so as to avoid similar experiences. This is a process of recollection which again establishes a dialogue between the building scale and its space. The simpler the shape is， the deeper impression it offers. Endowed with gentle curve， the arch presents beauties in different angles. The continuous curves of arches create enclosed areas through which the interior and exterior spaces are able to maintain spatial continuity. This idea helps to stay beyond convention and explores a new order of traditional space types. “Arches” play an important role in traditional architecture and have been constantly enriched throughout the history. We are trying to change the conventional “arch” so that they can achieve a new breakthrough in homogeneous and inflexible modern spaces， by which a natural power is acquired and is turned into spatial orders. The strong spatial aesthetics thus incurred reinforces the significance of brands. The arches are connected with the first and second floors which create interesting spaces and can arouse the customers’ curiosity.
Being different from the display concept of general clothing stores， this new shop concept focuses more on the architectural retail mode. The delicate timber fences are well incorporated with the racks， which stand at the edges， allowing the interior spaces and decoration to appear more sophisticated. The architectural elements reveal the pristine textures of the materials and reinforce the refined quality of the clothing. In this case， an ambience of pureness permeates in the whole store which implies the brand spirit. Various light and shadow effects are projected on the atrium staircases， setting up a dialogue between time and space in the whole space and building. In our design， different arches vertically overlap each other， aiming to create different spaces and experiences in the vertical space. And this special way of expression provides people with a strong visual effect. Meanwhile， modular design is adopted to meet the retail demand so that various brand functions are provided with the maximum flexibility.
▼设计师将不同的“拱”垂直交叠创造不同空间体验，different arches vertically overlap each other aiming to create different spaces
▼具有现代感的室内设计，the modern interior design
▼纤细的木屏风结合货架渲染了空间和室内饰面的丰富多样性，the delicate timber fences are well incorporated with the racks， allowing the interior spaces and decoration to appear more sophisticated
行业评语 Comments from Peers
The design for MINZE-STYLE Select Shop was inspired by the recollections of the park previously existed on the site. The simple and clean square-shaped building with curves inside， the plain yet delicate and refined steel surface and glass， the showroom covered with “arches”， as well as the perfect construction of the building both integrally and in details， all of which are trying to correspond with the history of the district and make up a brand zone carrying the memories of industrial civilization and presenting modern aesthetics. Meanwhile， the design avoids unnecessary decoration， so the interior space is free from artificial decoration and looks perfect. Commercial space is always close to urban life. While achieving its essential functions， MINZE-STYLE is also recording the continuation and changing of the urban environment.
摄 影 师：吴永长