由德立创意策划(上海)有限公司为悦衡食集(Hunter Gatherer)设计的第二家也是最新一家店铺位于上海市中心靠近静安寺的人气旺地。受该客户委托,德立创意策划(上海)有限公司匠心独运,设计出充满未来质感的店铺,重塑品牌价值和核心设计特点。熔岩石墙、天然木质表面和整体干净、明亮的设计风格反映了悦衡食集清新健康的品牌形象和“真实好食”的经营理念。彩绘木箱具有照明作用和品牌识别功能,洁白砖墙搭配粗糙木质表面给人农场般的感觉,吸引食客前来赏心悦目的环境中享受健康安全美食。

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The second and latest addition of the Hunter Gatherer stores designed by TRIAD China is located in the heart of Shanghai, in close distance to Jing’an Temple. Commissioned by the client to design future stores, TRIAD China redefined brand values and core design features for this first roll out opportunity. Lava stone walls, natural wooden surfaces and an overall clean, bright design style reflect the fresh and healthy image and the REAL FOOD approach of the brand. Painted wooden crates serve as lighting features and brand recognition factor and white brick walls featuring rough wooden surfaces deliver a farm-like feel that invites customers to enjoy healthy and safe food in a welcoming environment.

整个空间轻盈透明,透过全层高落地玻璃外立面可欣赏街外流动的风景。独立座位和食堂式拼桌巧妙结合,上方悬挂创意照明灯箱,为知己良朋联络感情营造惬意气氛,体现“庆祝真实好食”的本质诠释。

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The space is light and transparent, opens up towards the outside with its fa?ade, a full height glass front. Grouped seated and communal tables underneath the suspended atmospheric crate lighting encourage social interaction and manifest the CELEBRATION OF REAL FOOD.

▼透过全层高落地玻璃外立面可欣赏街外流动的风景, opens up towards the outside with its fa?ade, a full height glass front.

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▼上方悬挂创意照明灯箱, suspended atmospheric crate lighting

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▼独立座位和食堂式拼桌巧妙结合,Grouped seated and communal tables

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入口处设有一个农场视频窗口,现场直播悦衡食集位于山东烟台的农场实景,真实而淳朴。食客可亲眼目睹农场上任何时刻的一举一动:采收蔬菜,浇灌植物,卡车装货。天气信息及其他有趣的数据资料源源不断地提供现场最新实况。餐馆让人感到安全健康的背后,当然少不了德立与悦衡食集合力以每一位食客盘中纯天然食品的有力事实和真实印象来打造这一形象——不止为了庆祝真实好食!

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A farm window frame by the entrance features a live stream video to one of the Hunter Gatherer farms in Yantai, Shandong, authentic and honest. Customers can witness what is going on at any moment at the farm: vegetables being picked, plants being watered, trucks loaded. Weather information and other interesting data feeds provide a genuine update on the current situation on location. Not only does the restaurant feel safe and healthy but also certainly TRIAD and Hunter Gatherer back up this image with hard facts and genuine impressions of what is actually on each guests plate – more than a reason to celebrate real food!

▼平面图,Floor Plan

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▼剖面图,Section

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