日本设计工作室Nendo新作:复合式商店“BEAUTY LIBRARY” 在东京青山竣工。这座隐藏在青山街深处的商店别出心裁的将有机化妆品商店与咖啡厅结合起来。

A composite store that consists of a specialty boutique for organic cosmetics and a café, tucked away on a street behind Aoyama-Street.

For a woman to enhance her beauty, a close linkage between inner and outer body care is required. We therefore designed a service and space based on a concept that fuses to the maximum the features of cosmetics with food & drink.

设计师解释说当女人在提高自己魅力的同时需要良好的服务和空间,而这个设计能够让顾客一边享受食物和饮料,一边欣赏产品,有助于顾客更为了解产品以及促进她们购买产品。店内琳琅满目的产品都带有二维码,顾客扫码即可获得产品信息,如果感兴趣,顾客回家后也能继续进行线上购买。因此,这个商店不仅单纯销售化妆品,还能让顾客获得丰富的知识。

One is able to leaf through information on various products using a tablet and casually try out every single product in the store as if ordering a beverage, while enjoying your drink and food that enhances beauty from within.

What’s more, QR codes are placed alongside each product, which enables customers to take home the information about that product on their mobile device and purchase them online later.

In this way, the store not only sells cosmetic products, but is also a place where knowledge relating to them can be obtained.

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因此,这里就像一个“图书馆”,木架子上是各种“化妆品信息”,同时木架上还定制了配套的咖啡桌和台灯。

Therefore it can be described as a “library” like space with well-organized wooden shelves. Moreover, a “self-study room” feature was added amongst the shelves, with in-built café tables and bracket lights. The logo was designed to give an image of a square bookshelf filled with letters.

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此外商店还有一个隐藏的院子,这里摆放了更多的咖啡桌,同时也相当适合作为会员活动空间和讨论空间。

In addition an “annex” hidden across the courtyard was designed so as not to just function as a café, but as a space that can serve as a party room, and hold small events and workshops.

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