Situated in a prominent building from 1906, SUSURU Ramen and Gyoza bar enlivens the fa?ade and street it rests on. Working closely with the City Council, the design breaks away from the traditional mining aesthetic typical of the area. As the city grows and develops, it attracts more foreign attention, whom don’t necessarily have the same rapport with what was largely a mining town many years ago. The SUSURU restaurant is for the newcomers, for those visiting, and most importantly, for those long term residents wanting to see the city develop and diversify.
With the introduction of a new and foreign food type to the city, opportunity was afforded in this design for something completely fresh. Taking cues from Tokyo metro station and train design, a predominantly white interior acts as a backdrop to a yellow highlight, a signifier of the brand. To this base, we add in temporary graphic design elements, menu boards, signage, tablet covers and doors that are made to add focal points and to draw attention. These elements are cycled seasonally, much like advertisements adding life to the metro stations and train carriages.
▼白色用作室内的主要基调， a predominantly white interior acts as a backdrop
▼黄色作为品牌的代表色被突显出来，yellow is highlighted as a signifier of the brand
▼窗户开闭带来不同的空间氛围，the control of the openings offers different spatial experience
▼以方块版包覆的用餐区域，dining area with tablet covers
As the architects, we oversaw the project from idea conception, brand development through to product and material sourcing, project management, marketing and advertising and User Experience (UX) inter-face design of the ordering systems. This gave us complete control over the entire process, similar in nature to Gesamtkunstwerk. Where we could, local fabricators were used, particularly to re-liven the metal industry in the city, with designs for furniture, as apposed to equipment for mining. Repetitive products that could be sourced in bulk were imported from larger factories in China.
▼家具设计尽可能找当地的工厂完成，local fabricators were used for furniture design
▼洗手间走廊，corridor leading to the wash room
The response thus far from the city seems unprecedented, described as “Newcastle Urbanisation (finally)”, as a “prelude to the plausible future of 2049”, and resembles “what a hospital cafe might look like when drawn in a Pokémon graphic novel.”
▼团队还参与了菜单、引导标识等设计，the architects also oversaw the brand development and User Experience inter-face design of the ordering systems
Project name: SUSURU
Architect’ Firm: Prevalent
Lead Architects: Ben Berwick
Project location: 140 King Street, Newcastle, NSW, 2300, Australia
Completion Year: 2017
Gross Built Area (square meters or square foot): 250sqm
Photo credits: Jan Vranovsky