Baumkuchen originated in Germany and then was very popular in Japan. Its shape resembles a tree ring,which reminds us that although time pass by, the wonderful feelings have never changed.
In order to express the brand culture in the store design, we combine the characteristics of the Baumkuchen and the brand logo, so that the elements of the “annual ring” run through the entire space.
The space design is in terms of the characteristics of Baumkuchen and aims at integrating the element of “growth rings” into space with the peculiar form. The two stores are located in different shopping centers.
荟聚店 Store (in Wuxi LIVAT Centre)——平面立体化
This Store is located on the fourth floor of Wuxi LIVAT Centre. It is a rectangular space with a business area of 60 sq.m.. The consumer groups here are mainly young people, so we make some adjustments in expressions of the store.
Three-dimensional curved lines interspersed throughout the space.The shape of the top surface corresponds to the function of the area.
海岸城店Store ( in Coastal City )——立体平面化
This store is located in the street shop on the first floor of the shopping mall. It consists of service area, display area and dining area. The business area is about 160 square meters.
Due to the irregular layout of the store, in 2 opposite corners we designed 2 sectoral areas as service area and dining area, and the display area is in the middle of them.
The spatial shape and the horizontal layout correspond to each other, and the curved blocks of different levels are interspersed in the space to meet their respective functional requirements.
In terms of the use of materials, we use stainless steel as the main material, with light-colored walls and floors, and then use a gray terrazzo to create hierarchical sense. At the same time, the relationship between the ceiling and the ground forms a response, just like you sitting in the cake room.
In order to integrate the load-bearing column with the space, we used a gradient film to process the glass and the plants and point light to decorate space between the column and glass. And at the same time, we designed a booth display along the edge of the column.
What the dessert is to us, is the laughter in childhood, the true passion in youth and the happy harbor of adults. However, each of us sincerely hopes that someone will share all the joys and sorrows of life with you.