如果您曾经购买过汽车,那么您花费的时间可能超过了您在经销商展厅内的计划时间,并且知道了它们有多么不起眼。大众汽车品牌决定改变这一现状:聘请lina™设计大众家居,用一个独特的空间来展示他们在波兰汽车市场上的汽车。这家概念店位于华沙,旨在为顾客带来更个性化的购车体验。

If you’ve ever purchased a car, you’ve probably spent more hours than you planned inside of a dealership’s showroom and know just how unimpressive they are. The Volkswagen brand decided to change that by hiring mode:lina™to design Volkswagen Home, a unique space to present their cars in the Polish automobile market. Located in Warsaw, this first ever concept store aims to bring a more personalized approach to car buying in its home-like environment.

目标是通过引入充满活力的色彩和大胆的元素,将华沙的活力和最新的大众汽车带入这个空间。他们利用水平木板来反映大众Arteon的格栅,以及引用该车和新T-Roc的线性照明。

The goal was to bring the energy of Warsaw and the latest Volkswagen cars to the space by introducing vibrant colors and bold elements. They utilized horizontal wood panels to reflect the grill of the Volkswagen Arteon, along with linear lighting that references that car as well as the new T-Roc.

设计师在座位区周围的墙上使用了真正的苔藓,座位区装饰了电动蓝色沙发。

The designers used real moss on a wall surrounding a seating area that’s decked out in electric blue sofas.