不同于以往传统金饰品牌,珠宝品牌YǏN隐的金饰作品设计极简隽永,细节精妙,创造长久陪伴佩戴者身体和精神的金色纹身。

Contrasting strikingly from traditional Chinese gold jewelry, YǏN, an independent fine jewelry brand in China, designs their products in a minimal and delicate theory. It faithfully sticks to their design aesthetics that is to create gold tattoo profoundly companying with the owner in both physical and mental.

▼效果图

此次odd完成YǏN隐的国内首家精品概念店,是对极简美学和作品内涵的探究过程,创造一个“云端下的时光容器”,以充分展示和表达这些充满故事的珠宝作品。

The trial of this conceptual boutique store is regarded as an aesthetical discovery of minimalist and the design connotation. In order to maximally present and elaborate these jewelries, it was finally decided to be furnished into a wonderland under ‘the sea of clouds’.

▼店铺室内

YǏN隐的每一件珠宝都是一个符号故事,我们创造了一个“云端下”的展示空间,着重于空间质感和明亮感,令每一个系列、每一件珠宝得以充分展示和表达,在云端下行走的同时,探寻一个个设计系列的理念故事,采撷其中金色的灵感之美。

Every single jewelry from YǏN is a symbolic story. Drawing more attention on the space quality and brightness, we designed a display space under the ‘clouds’ to give a chance for those jewelries to narrate their unique stories hiding behind. When wandering through the clouds, to explore the design story behind and to harvest the beauty of golden inspiration.

▼凸显品牌特色的店铺入口,地面金字塔有强烈指向性,引领顾客找寻属于自己的“金色纹身”

场地空间不大,但展面长,进深小。这样的空间尺度没有制约到我们对空间的想象。以长展面拟作天空,采用柔软肌理的帷幕纱帘,绵延中模糊空间界限。起伏的天花造型能同时消解原天花上生硬的结构高差。

The site is not large, measuring about 10.6 meters long and 3.5 meters across. The scale did not become a restriction to our imagination. Metaphorizing the 10.6 meters length into sky, a drapery with soft surface stretching long and unbroken blurred the space boundary. Meanwhile, the ceiling was designed to be undulating to digest the stiff structural elevation difference.

▼绵延的帷幕纱帘,墙面吊挂品牌的金色icon装饰挂件

以进口人造石定制、呈现为连绵漂浮云朵的展台是空间亮点,烘托金色珠宝的温暖韧性。白色展台质感温润,造型柔软,吸引顾客将视线落到产品展示上。金色的底座是洒下的云翳。

Artificial stone from oversea has bespoke and presented the jewelry booth into a continuous floating cloud image, which not only highlights the space but also singularizes the warmness and doughtiness. With a soft and mild line shape, the white booth is able to gently catch customer’s attention and guide them to the products. Golden pedestal is the shadow of clouds.

▼珠宝展台细节

空间通过灯光的配合营造出晴空的明亮氛围,令整个店面充满云层之间或均匀或跳跃洒下日光、仿佛丁达尔效应一般的感动。是讲述故事的时光容器,也是一座关于金饰的微型美术馆。

The lighting utilized in this space has brought brightness to the entire space, not scattered or motionless, but in a way of well-proportioned and dynamic, like Tyndall Effect. The space is a story-teller, and also a tiny gallery of gold jewelry.

▼洽谈区

▼剖面图

▼平面图

项目信息——

项目名称:YǏN隐概念精品店

设计事务所:odd(okamoto deguchi design)

项目设计师:出口勉/冈本庆三/方雪妮/张凤

项目地点:北京市东城区王府中环

项目设计时间:2018年11月

项目完成时间:2019年7月

建筑面积:38㎡

摄影师:锐景摄影

使用材料及品牌:地面-后象水磨石,展台-杜邦人造石,金色镀钛不锈钢

灯具-创影光奇(天津)