将珠宝与时装放置在时代背景下,讲述两者之间与潮流变迁的关系,是《Vogue服饰与美容》与Bulgari合作的“宝石·梦”( GEM·DREAM·STYLE)展览的意图。

这个由SODA设计的展览获得了2017意大利A’Design Award & Competition商业展示空间类别的Silver Award 。

The purpose of the “GEM·DREAM·STYLE” exhibition is to put viewers into different spatial dimensions created by varying sizes of jewels gems, and different fashion currents as presented by Vogue, to get a real sense of Bulgari designs in their particular time and dimension.

This exhibition designed by SODA architects received a Silver Award for Interior Space and Exhibition Design Category at the 2017 A‘ Design Award & Competition in Italy.

01_SODA

闪耀着绚丽光泽的彩色宝石是Bulgari珠宝的代表,这是一种真实与幻像的交融。

SODA通过对光学和错觉的研究,尝试打破真实与幻象的界限。让观众能在空间中融入这种虚实交融的体验,成为这个幻象场景的一部分。

Brilliant gems, colourful and glittering, stand for Bulgari, a combination of reality and illusion. Soda architects works on optics and illusion in an attempt to overcome the line between reality and mirage, putting viewers into this space of reality and illusion.

02_SODA

入口处的空间视觉装置,是由Vogue不同时代的时装图片构成8米高的图片墙与其对面的百叶镜面装置相应对,镜面贴合着展览所在地——北京798艺术园区特有的老厂房的设计,使其带有弧度地从地面延展至屋顶,为了让这些图片及其在镜面上的映射连续的包裹整个空间,每一片百叶镜面都通过计算而带有不同的角度。

At the entrance, the installation of an eight-meter high picture wall featuring Vogue fashion through the ages, faces a shuttered mirror facade which reflects the exhibit venue, an old factory building in Beijing’s 798 Art District, with curves from floor to ceiling. To wrap up the whole space with reflections of these fashion images, each leaf of the mirrored shutters has a different mirroring angle of its own.

03_SODA

SODA自创的光线反射模拟程序,结合全程实时渲染辅助设计,从而准确模拟最终实体和幻像结合的视觉效果。

Soda architects uses the self-created “light reflection simulation program” together with the supporting atmospheric designs throughout the process to produce a visual effect which traverses between the real and the imagined.

04(GIF)_SODA

由LED阵列组成Bulgari标志性的蛇形(Serpenti)动态影像,在地面不断流动的播放之下通过天花板和地面的多重反射,层叠着漂浮在空间中。

The signature Bulgari Serpenti animation is formed with an array of LED lights, moving and flowing on the floor, reflected between the ceiling and the floor, flashing in mid-air.

1

这些元素,借助地面和顶面的镜面材质相互反射,为观众营造犹如在飘浮着宝石的无限延伸空间中参观的梦幻体验。

All the above elements are reflected in the mirrored surfaces on the ceiling and the floor, providing the viewer with a dreamlike experience of visiting an endless space with gems floating in the air.

06_SODA

在宝石造型的塑造上,SODA也借助计算机来模拟自然界宝石生成过程,捕捉最自然的宝石形态。

Computer simulation is adopted to study natural gem configurations to obtain the most realistic jewel shapes.

贯穿整个展览空间中闪闪发亮、大小不一的宝石体,一部分是边缘发光的镜面实体,另一部分是用发光的框架构造出的宝石形状,并用炫彩薄膜包覆于个别侧面上,让观众在观展过程中从不同角度看到薄膜折射出的多种色彩,在不影响展品光照的前提下,在空间中渲染出犹如宝石随光线角度闪烁的多彩图景。

Filling up the exhibit hall are sparkling gems of different sizes. Some are reflections with glittering edges, some are light emitting frames shaped like jewels, with coloured film on one side to reflect diverse colours depending on where the viewer stands. Without affecting the light on the exhibits, the upper space is lit up with the colours of a jewel under sunlight.

07_SODA 2

SODA希望借助先进的设计理念和技术,通过多元媒介环境的营造,来传达如感情、情绪、性格或是历史、文化等精神层面上的感受。

Through the use of avant-garde design concepts and technology, Soda architects hopes to create multi-sensory environments to communicate feelings on a spiritual level regarding emotions, personality, history and culture.

Y:06_BJ_VOGUECAD20170111-出图plan&elev Model (1) 10_SODA

 

项目信息——

项目类型:展览

Type:Exhibition

客户:VOGUE服饰与美容+宝格丽

Client:VOGUE + BVLGARI

设计方:SODA 建筑师事务所

Architects:SODA architects

设计团队:姜元,宋晨,陈菲

Project Team:JIANG Yuan, SONG Chen, CHEN Fei

设计范围:室内设计,展柜,灯具

Design scopes:Interior,showcase,lighting

视觉设计:2×4工作室

Visual design :2×4 studio

施工方:艾德韦宣

Construction :Activation group

项目地点:索卡艺术中心,北京

Location:SOKA art center, Beijing

面积:600㎡

Area:600㎡

时间:2016

Yea:2016

主要材料:LED,金属,玻璃,亚克力

Main Materials:LED, Stainless steel,Glass, Acrylic

摄影:曹雪峰,姜元

Photographs:CAO Xuefeng,JIANG Yuan

网站:www.soda.archi

Website:www.soda.archi

邮件:office@soda.archi

E-mail:office@soda.archi

 

关于设计师——

SODA Portrait

SODA 建筑师事务所

SODA Architects  www.soda.archi

“设计既催化剂,将项目潜力优雅展现出来的催化剂。”

“Design is the catalyst that elegantly brings out the full potential in a project.”

SODA建筑师事务所由姜元与宋晨在2015年于巴黎和北京同步创建,他们有着建筑及艺术,国内与海外的综合背景。

SODA Architects was founded by Mr. Yuan Jiang and Mr. Chen Song in 2015, in Paris and Beijing simultaneously, using their comprehensive background in local and international forms of architecture and art.

两人分别在:法国“让·努维尔建筑事务所“及 美国“贝氏建筑事务所”实践多年,期间参与了: “苏州博物馆”,“巴黎爱乐交响乐厅”,“中国国家美术馆新馆” 等项目。

Years of experience at Ateliers Jean Nouvel (Paris) and Pei Partnership Architects (Asia) – Pei Partnership Architects Asia respectively, allowed both architects to participate in renowned projects such as “The Suzhou Museum”, “The Paris Philharmonic Symphony Hall”, “The New National Art Museum of China”, among others.

他们曾在2010年入围纽约eVolo设计大赛。近期与VOGUE杂志合作,为LVMH旗下BVLGARI品牌完成 “Gem·Dream·Style”百年珠宝展,获得了2017 A’Design Awards商业展览空间奖。

In 2010, they were shortlisted by New York’s eVolo Design Competition and recently, the duo collaborated with VOGUE Magazine on the “Gem·Dream·Style” Retrospective Jewelry Exhibition designed for LVMH’s Bvlgari, and won the Silver A’Design Awards in Interior Space and Exhibition Design.

姜元 (事务所合伙人)

Yuan Jiang (Founding Partner)

姜元,法国国家注册建筑师,西安建筑科技大学建筑学学士、法国巴黎贝尔维尔国立高等建筑学院建筑学硕士。在创立SODA之前,姜元曾在法国让?努维尔建筑事务所担任设计负责人,2015年与宋晨共同创立SODA建筑师事务所。

Mr. Yuan Jiang is an architect registered to the National Architects Order Board of France. He holds a Bachelor of Architecture from the Xi’an University of Architecture and Technology as well as a Master of Architecture from the école Nationale Supérieure d‘Architecture de Paris-Belleville. Prior to founding Soda Architects, Mr. Jiang was appointed responsible for design at Ateliers Jean Nouvel (France). Mr. Jiang returned to China in 2015 and together with Mr. Chen Song co-founded SODA Architects.

宋晨 (事务所合伙人)

Chen Song(Founding Partner)

宋晨,中央美术学院建筑学院学士。在创立SODA之前,宋晨曾在: 环球柏涛建筑事务所,MO Atelier(原贝氏亚洲建筑事务所) , CAA希岸联合建筑事务所担任建筑师和项目负责人,2015年与姜元共同创立SODA建筑师事务所。

Mr. Chen Song holds a Bachelor of Architecture from the Central Academy of Fine Arts. Prior to founding SODA Architects, Mr. Song worked for Aedas Global Architecture,MO Atelier (Pei Partnership Architects -Asia) and Core of Architecture & Art Associates as an architect and project manager. In 2015, Mr. Song co-founded SODA Architects together with Mr. Yuan Jiang.

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