With six new BAOBAO shops now open at locations including Alibaba campus in Hangzhou and in Shanghai’s former French Concession, the newest BAOBAO is nestled among the greenery of Tongji University.
位于同济校园内的新店，new BAOBAO located in Tongji University
甘其食首家概念店 BAOBAO Main
Linehouse was commissioned to create a new branded architectural language for 甘其食BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi – steamed bread buns filled with meat, vegetable or sweet stuffing. Linehouse created a spatial narrative that married with the brand’s ethos: from garden to plate, using the freshest vegetables in handcrafted baozi. In doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants.
位于上海的第一家概念店，the first BAOBAO in Shanghai
Linehouse proposed a series of house frameworks. The chefs occupy the greenhouse and their performance of rolling, handcrafting and steaming the baozi is framed by this insertion. At high level, a shelf wraps the framework with drooping greenery and branded icons stamped on the back surface. At lower level a high leaner also wraps the structure, with hanging lights allowing guests to linger and observe the activities within the kitchen. The greenhouse is composed of hand glazed green tiles, two tones of wood and glass. This house extends out to the street, operating as a leaner for guests, and further framing the activities within to the exterior.
玻璃间的一面正对街头，外延的木质搁板既为顾客提供便利，the greenhouse extends out to the street, operating as a leaner for guests
玻璃间上部兼具玻璃与木头两种质感，下部的墙体由手工抛光的绿色瓷砖铺就，the greenhouse is composed of hand glazed green tiles, two tones of wood and glass
The cashier / service area plays on the idea of a wheelbarrow and garden tools, allowing the menu boards to hang from above. Bluestone cobbles line the floor in the customer area creating a sense of the garden path, and the streetscape beyond. Two leaner tables sit adjacent to the greenhouse. Wood panels rest on a framework, with white metal threading through to become a mechanism for the lights to hang upon. Linehouse was commissioned to develop the branding and graphics for BAOBAO. Bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO are repetitively stamped on the adjacent glass. The BAOBAO logo is embossed in a darker tone of wood into a pivoting panel on the façade and a wood cut out logo is displayed on the shelf on the exterior.
店内有两张大桌，木质台板，白色金属架向头顶延伸，兼具吊灯灯架功能，two leaner tables with white metal threading through to become a mechanism for the lights to hang upon
店内外用餐区的地板由蓝灰砂岩地砖铺就，营造出花园小径的质感，bluestone cobbles line the floor in the customer area creating a sense of the garden path, and the streetscape beyond
平面，plan of BAOBAO Main
立面，elevation of BAOBAO Main
甘其食 同济新店 BAOBAO Tongji
The newest BAOBAO is nestled among the greenery of Tongji University. Applying wooden panels, colors that harmonize with its green environment and scaffolds with lovely curved patterns, BAOBAO Tongji is presented in a fresh and warm atmosphere. The angular greenhouse structure extends above an exterior terrace, framed with layered graphics on sliding wooden panels.
尖角状的温室结构被经过镂空图案效果设计的可滑动木面板所围合，the angular greenhouse structure framed with layered graphics on sliding wooden panels
同济新店也应用了包括一只闲庭信步的小猪、一组菜园鲜蔬以及BAOBAO的形象在内的一系列主要视觉，BAOBAO Tongji also applies the bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO
平面，plan of BAOBAO Tongji
立面，elevation of BAOBAO Tongji
平面设计师: Evelyn Chiu
摄影师: Dirk Weiblen, Olivier Hero Dressen
Year of completion: 2015/2016
Photo credits: Dirk Weiblen & Olivier Hero Dressen
Graphic designer: Evelyn Chiu
Address: 65 Chifeng Road, Yangpu, Shanghai/1239 Siping Road, Tongji University, Shanghai