我们的业主:

我们是朋友的关系,他中年而不油腻,是个汽车圈内人。由于他的工作范畴是售后的缘故,所以他不仅深谙待客之道,而且了解车主的真正需求,更明白服务客户所能体现的人情世故。

业主:我们要成为行业标杆。服务交给我们,设计交给你们。

XU Studio:嗯,那现在这个行业的标杆是你满意的么?

业主:我们要做的更好。

XU Studio:那就让我们做的再好一点吧。

如此嬉笑间,我们就这样决定了大家的愿景。

Our owners:

We are friends; he is middle-aged, without annoying features that are often connected to people of his age; and he is an insider of the automobile industry.Since he works in the after-sales sector, he not only knows well what hospitality is all about, but also understands what car owners truly need,As well as the ways of the world reflected by serving customers.

Owner: We want to be the industry benchmark. We are responsible for services, while design is your job.

XU Studio:Well, are you satisfied with the benchmark in this industry now?

Owner: We have to do better.

XU Studio:Then let us do a better job.

Then, the vision was set in such an easy and pleasant conversation.

我们的工作:

其实,对于服务性行业,大家的兴奋点还是很高的。原因很简单,你不仅可以与设计对话,更能通过设计与各行各业的使用者对话,去真实的了解,我们所做的是否被需要、被接受、被认可。

Our work:

In fact, everyone is satisfied with the service industry.The reason is simple. It allows you to talk to both the designer and users from all walks of life,Which makes you truly understand whether what we do is needed, accepted, and recognized or not.

我们所面对的挑战:

场地本身的条件和地理位置并不理想,甚至可以说非常糟糕,半下沉式的街道关系,多店混杂的空间关系,层高、结构、漏水等多种问题,给我们提供了一个并不太美好的基础。考虑到将来的客户多为爱车人士,他们十分珍爱车辆,这样的环境确实令人担忧。

Challenges we face:

The conditions and location of the venue itself are not ideal, or it can even be said to be very terrible. Semi-sinking streets, mixed and multiple stores, as well as problems related with floor height, structure, and water leakage, all makes work at the beginning difficult. Considering that most of the customers in the future will be car enthusiasts, and they cherish their cars very much. Such an environment is indeed worrying.

关于设计本身:

项目所针对的人群是对生活品质有一定要求的。因为我们的客人平均会花超过90分钟的时间呆在这个空间,这是一个相对较长的停留时间。所以,把人和车的空间分离开,对于客户的体验与车辆专业操作都会有很大的帮助与提升。光是最有力量的语言,感受到光,就充满希望。

About the design itself:

The targeted customer group of the project requires a quality life. Our customers will spend an average of more than 90 minutes in this space, which is a relatively long duration of stay. To this end, setting independent spaces for people and vehicles will greatly improve the both customer experience and professional operation of vehicles.Light, full of hope, serves as the most powerful language.

由此我们产生了两种光的语言:

一种是给予休息区的无限畅想;我们采用了建筑常用的经济型材料——阳光板,在休息区的顶部用双向折面的方式,塑造了一个极具未来感的灯光造型。在消弱顶部压抑感的同时,让原本并不宽敞的休息区空间配合墙面长向反射,形成无限空间的视觉效果。客人在此无论是休息、工作、交谈甚至电竞都会如同置身于一个未来的场景。

Thus, two languages of light came into being:

One is about the unlimited imagination given to the rest area;We adopted polycarbonate panel- the economical material commonly used in architecture, and created a futuristic lighting shape on the top of the rest area by using a two-way folding method.While weakening the sense of depression on the top, we managed to form a visual effect of infinite space by making the lounge area which is not roomy originally be matched with the long reflection of the wall surface.Customers will feel like to be in a future scenario whether they are resting, working, talking or even playing e-sports.

另一种是给予工作区的精益求精;这里是一个舞台,每一台车都是这里的明星。因为我们追求的是给消费者一种极致的服务体验。所以灯光不单单的是照明的方式,更是每一辆车的舞台幕布,突出车辆焕然一新的最有效方式。完整的连墙匀光面,对被柱网分割的空间起到了很好的链接作用,依次从小到大,在最后提车区域由最大块均匀的发光面结尾,让最后爱车的呈现,充满仪式感。

The other is about giving excellence to the work area;Here is a stage, and every car is a star here. Because what we are pursuing is to make customer experience the best that it can be. Therefore, the lighting, more than a way of illumination, serves as a stage curtain of cars, as well as the most effective way to brighten each and every car. The complete tender glossy surface plays a good role in linking the space divided by the column network. From small to big, it ends with the largest tender glossy surface in the pick-up area, making the appearance of your car full of sense of ritual.

后续:

业主:我觉得我们现在越来越接近目标了。

XU Studio:那意思是这次我们没有达到?

业主:哈哈,大家都不能太过膨胀吧,来来来,让我们开始后续的项目吧。

XU Studio:亦甲方亦朋友,互勉同行吧。

Follow-up:

Owner: I think we are getting closer and closer to our goal.

XU Studio:Does that mean we didn’t achieve the goal this time?

Owner: Haha, we cannot think too highly of ourselves. Come and start the follow-up project.

XU Studio:As both clients and friends, let‘s encourage each other and moving forward together.

项目的过程是充满乐趣与变化的,很多的行业我们也是第一次涉猎或者说第一次尝试突破原有的壁垒。

对行业的充分了解,对消费者需求的深层次挖掘,对空间可能性的无数次尝试,都会有利于商业项目的更新与迭代。创新也是我们设计中坚持的首要原则,也希望大家一同互勉前行,要记得来GDAUTO做客。

The whole project is full of fun and changes. We touched many industries or tried to break through original barriers for the first time.

A thorough understanding of the industry, an in-depth digging of consumer demand, and numerous attempts at spatial possibilities will facilitate the updating and iteration of commercial projects. Innovation also comes as the top principle we adhere to in our design. We also hope that everyone can encourage each other and move forward together. Welcome to GD AUTO!

项目信息——

项目地址: 上海, 中国

设计公司:拾集建筑

设计团队: 徐意俊,罗程宇,许施瑾,蔡梦雨,董加惠

建筑面积: 770平米

主要材料:发光膜,金属,镜面,透水地坪

项目年份: 2019

摄影师: Ema

Project information——

Locations: Shanghai, China

Architects: XU Studio

Design Team: Chilcutt Xu, C Luo, Sabrina Xu, Caicai, Judy Dong

Area: 770 sqm

Materials: polycarbonate panel,metal, mirrior

Project Year: 2019

Photographs: Ema