VLAB ， the latest work designed by NA-DECO is situated in the newly built Zhenhua Plaza in Hohhot， which has become the largest commercial complex in the city. As the first multi-brand store featuring cutting-edge technology and design in Inner Mongolia Region of China， VLAB displays various goods ranging from high-end stereo speakers， headphones， game machines， small appliances， to toys and ornaments. To echo the brand positioning， the interior design job is mainly about constructing a “futuristic laboratory”.
Unfortunately， the store is located at corner position on the second floor， and characterized with with an unusual field shape， like a branch broken itself from the middle， which poses a great challenge to the design. In order to make the store more eye-catching， the color blue with high saturation is carefully chosen as the brand color， to provide a perfect backdrop to the bold font design. This strategy can not only effectively enhance the brand image， but can also easily attract customers to walk into the store from the far distance， which is of vital importance for a commercial project.
As far as the odd field shape is concerned， “it should not be reckoned as a ‘defect’， but as an opportunity to evoke imagination，” Ha Da said. Inspired by its irregularity， the space is composed of geometry elements such as triangles， rectangles， circles， hexagons， straight lines. The space turns into a big canvas to paint Cubism arts， most of which appeared in the history are known for overlapped shapes and lines. The vividly sharp style makes the “defect” become an indispensable part. Distinguished from the grotesque composition of Cubism， however， more rigorous horizontal and vertical lines are applied to organize the space， which can shield from visual disorder and add to rationalism in a way.
A huge half-open enclosure with two triangle windows is placed in the center of the space， which is primarily used to display special products and to provide rest. At the same time， through the subtle arrangement of a mirror， it has become a traffic center and visual center. No matter from the outside or from the inside， customers can get marvellous walking experience， which is the most imaginary utilization of the field shape.
Slightly different from the eclectic style of NA-DECO works in the past， the space of VLAB is not rich in textures. The wall is purely covered by gray anodized aluminum panel， and the ground is covered by gray Italian limestone tiles. Only the brand light boxes and few parts of the space are painted with blue brush strokes. With no question， this clean and sharp ambience can well set off the affluent product display. VLAB is an unprecedentedly ambitious attempt， on the whole， where Ha Da practices eclecticism in an understated way， creating balance from the perspectives of future and history， sensibility and rationality， rather than from materials and color palettes.
Completion： January 2020
Location：Hohhot City， Inner Mongolia， China