At Auto China 2011-2013 (Beijing and Shanghai) the Bugatti booth architecture translates the brand values art, form and technology into an associative experimental environment.
Like the brand, the new booth design is exclusive and of premium quality with an accentuated sportive touch and high dynamics. A communication strip adds a dynamic feature to the static sculptural quality of the elliptic brand wall. It reaches into the interior space that is designed as a world of experience and showroom for individual customer care.
摄影: Andreas Kelle