Located on Julu Road in Shanghai, Ting He Zheng is a small beverage shop. With the popularity of shopping online and the impact of the coronavirus pandemic, the store that was a clothing shop had to closed and passed through a change of ownership. The new owner intended to make good use of environmental advantages of offline stores to create a beverage store with a unique experience.
The store is quite small with 2.7 meters in width and 5.4 meters in depth, making it demanding to design. In order to avoid making a narrow and simple space, the strategy of this case is to create a richer space experience by leading people to move and watch continuously in this tiny space.
In the traditional beverage shop design, the flow and sight of the guests are well separated independently. However, in the case we went the opposite way. The lined up equipments are arranged on a bar, lying in the space. The guests in the front can drink in front of the bar, while other consumers in the back can drink behind the bar.In this way, guests will have more viewing angles and experiences. More than that, in order to magnify the perspective of the space, the bar table was rotated to enlarge a sense of entrance and enhance a sense of neighborhood in the back of the store.
The design of another dimension comes from the vertical space. At the height of 3.3 meters, mezzanines were partially added in the old clothing store as storage area. we raised the area in the back of the store as a platform by 400mm, so the space in the front was expanded. The sight height of sitting in the back is the same as that of standing in the front, which making it possible to watching drinks made by servers and getting a glimpse of Catholic King’s Church across the street at the moment of opening the door.
After the store owner decided to focus on matcha beverages during the day and alcoholic beverages at night, we tried to use two sets of light sources with different colors. Meanwhile, photosensitive architecture materials such as glazed tiles, stainless steel plates, and brushed paint are used to expand the space experiences. The space with a white light during the day creats a sense of adaptability and openness. At night, three diffrernt colors light from different forms, including dots, lines and planes enable to cultivate a dramatic and charming atmosphere.
Project Name: Ting He Zheng
Design Company: Lab_xswl
Project Location: No.304, Julu Road, Huangpu District, Shanghai, China
Chief Designer: Wenliang Sun, Qinq Zhou
Project Area：15 square meters
Completion Date：July 2020
Photographer：Dashu, Wenliang Sun