TGY is not a traditional store but a meeting place for fashion lovers， which will inspire people to talk about lifestyle， creatives to organize events and photographers to host their photo shootings. It embeds several main funtions in the same space： curated shop， flexible event area， temporary exhibition where guest designers can show their new fashion collections， a cafe’， beauty center and flower shop. The space is also meant to change throughout time offering its customers an everchanging experience， slighly different from visit to visit.
为这个充满活力和变化的项目提供一个物理形状并不是一件容易的事。 根据项目的要求，设计要做到惊喜、舒适、时尚、经典、灵活，既要吸引眼球，又要吸引更多不同兴趣和品味的客户。Providing a phisical shape for this vibrant and changing program wasn’t an easy task. According to the project’s brief， design should surprise， be cozy， be fashion， be classical and be flexible at the same time， eye-catching to attract a wider audience of customers with different interests and taste.
To embrace all those needs， the main concept then is a dynamic fluid space based on the idea of movement， with a layout characterized by the popping-up of many different elements along the path.
钢制弧形墙像大型折叠金属织物一样包围着空间。 金属被选为商店的主要材料，因为它的质量作为一个中间背景。 它将作为反射所有服装的形状和颜色的临时设计装置，与每一个新的展览积极互动。
Steel curved walls envelop the space like large folded metallic fabric. Metal has been chosen as the main material for the store for its quality to work as a neutral but reacting background. It will actively interact with each new exhibition by reflecting shapes and colors of all clothes and temporary design settings.
The floor， made of large rectangular ceramic tiles with satin metallic finishing separated by continuous square glossy steel profiles， is reflecting the widespread lighting net on ceiling adding a diffuse sense of vibrancy.
A rotating room in the entrance can serve as flexible stage for exhibiting young Chinese fashion designers. In the café area， a huge map of Shenyang city on lenticular panels will constantly change color according to the movements of viewers. An arched promenade is connecting the two main areas – the shop and the café – on the opposite sides of the store， providing a space for runway and inviting customers to reach the event space and the other functional corners.
建筑师：Marcella Campa，Stefano Avesani
设计团队：lisa montanari，赵心怡，霍燃，giacomo squaquara
function：mixed-use， multibrand store， cafe， event space
architects：Marcella Campa，Stefano Avesani
collaborators：Lisa Montanari，Zhao Xinyi ， Huo Ran ， Giacomo Squaquara
client：The Greatest You
steel works：CLX – ChongLongXin metal decoration project