Snøhetta为奥斯陆的时尚品牌Holzweiler设计了线下的零售空间,使用了温柔的色调和网格元素。

Snøhetta has designed both physical and digital retail spaces for Oslo-based fashion label Holzweiler, featuring a muted colour palette and gridded elements.

设计师为Holzweiler设计了展厅、旗舰店和线上销售的网页,目标是为客户创造一个风格统一的购物空间,采用了简约美学,让品牌和人们更紧密地联系在一起。

The aim with the showroom, the flagship store and the online sales channel that we have designed for Holzweiler has been to create a seamless and holistic customer experience that brings the brand and people closer together.A pared-back aesthetic was adopted for everything.

在商店里,网格状元素搭配曲线的服装陈列,旨在唤起品牌的手工制作的特征。其他细节包括混凝土的地面和橡木桌子。

In the showroom and store, this is translate into gridded shelving elements, which are paired with curvy garment displays, designed to evoke the brand’s handicraft approach. Other details include concrete floors and oak tables.

该空间以米色羊毛窗帘为特色,与天花板上的网格状系统相连。在向该品牌标志性的围巾致敬的同时,也让空间更加灵活,可在私密与开敞空间之间随意切换。

The space features beige wool curtains, which are attached to a grid-like system mounted on the ceiling. While nodding to the brand’s trademark scarves, this also allows the space be opened out or made into a series of more intimate rooms.

混凝土的柱和地面构成了起伏橡木服装展示架的背景,旁边是橡木和大理石制成的桌子,弧形落地镜遍布空间各处。陈列室还包括了该品牌的设计工作室,它通过大面积玻璃窗与主房间在视觉上相连,并以由镜子和木板组成的灵活存储系统为特色。

Concrete columns and floors form the backdrop to an array of undulating oak garment displays,alongside oak and marble tables, and arch-like mirrors that are dotted throughout.The showroom also includes a design studio for the brand. It is visually connected to the main room through large glass windows, and features a flexible storage system made from mirrors and idea boards.

在Prinsens门那边,旗舰店被Snøhetta设想为一个更明确的零售空间。一条弯曲的白色纸墙在那欢迎着顾客。

Over at Prinsens Gate, the flagship store was envisioned by Snøhetta as a more “clear-cut retail space”.Guests are welcomed by a curving passage enclosed by white paper walls, which opens out to the shop.

项目信息——

项目名称:Holzweiler服装店

设计团队:Snøhetta设计事务所

年份:2018

地区:挪威奥斯陆

摄影: Calle Huth