a special local thriving brand, selling the highest quality culinary products from the Middle East, ‘Kama local gourmet’ the showroom was open to the public last November to offer their clients a variety of products under a spatial communal experience. The 1940s old building was renovated to house the offices and main showroom of “Kama” in Amman, Jordan.
The main street front was opened up to expose the space inside through a long stretch transparent glass and metal façade.
The showroom interior was designed around three main concepts that reflects best the brand; locality, community and growth. Middle Eastern food is about the shared dining experience whether it’s cooking or eating. Hence two main stone masses were positioned to celebrate the communal in ‘Kama’; one is a grounded heavy mass that resembles the kitchen, to offer the guests a full sensory experience of taste touch and smell… The other element is the “Sufra” which translates as “dining table”; a communal table sitting as the main spine of the space. Made also from local Ma’an stone yet suspended on 4 metal legs offering lightness to the heavy.
The backdrop is the “Mouneh Wall” which translates as “pantry”, reflects growth in ‘Kama’, designed as a flexible dynamic elevation that changes by season, theme and need by the staff. The color was inspired by the olive tree leaves colors which is a symbol of longevity, perseverance and growth.
6 mobile drawer units were designed to offer more flexibility in the layout and display, each with a set of sliding wooden boxes held by a minimal steel structure that can be carried around, creating a dynamic ever-changing display of products.
项目名称：Kama local gourmet烹饪用品零售店
项目业主：Kama Local Gourmet
摄影：David Matthew Walters
Project Name:Kama local gourmet
Design Firm:Dina Haddadin
Architect: Khalid Ali
Project Owner: Kama Local Gourmet
Photography:David Matthew Walters