Danish architectural firm Schmidt Hammer Lassen Architects has completed the first phase of NIO House, an unconventional showroom for electric car company NIO in Shanghai. Through simple use of tactile materials such as Douglas fir, satin stainless steel, terrazzo and fabrics, the space intends to pose a question to the user: Can we make the car an extension of the home?
中国，上海 – 2018年02月27日 – 丹麦SHL建筑事务所为创新电动汽车公司 NIO蔚来 打造的NIO House 蔚来中心，颠覆了传统汽车品牌展厅。NIO蔚来一是家成立于中国的国际型初创企业，设计并研发高性能、高品质的电动汽车及自动驾驶汽车。
SHANGHAI, CHINA—February 27, 2018—Schmidt Hammer Lassen Architects has reinvented the traditional car showroom with the opening of NIO House, a new design-centric concept for innovative electric car company NIO. A global start-up based in China, NIO designs and develops high-performance, premium electric and autonomous vehicles.
This month’s opening is the first of two phases of NIO House, a new kind of automotive showroom located in Shanghai’s high end Taikoo Hui shopping mall. The car manufacturer’s ES8 and EP9 models are on display in an environment that allows the consumer to understand and experience the philosophy of the brand through the space and its materiality.
“NIO蔚来拥有强大的企业文化，我们希望将NIO的 DNA引入这个空间当中，”丹麦SHL建筑事务所资深建筑师、项目主创German Roig表示。“ NIO不仅仅是一家汽车公司，SHL设计的初衷是为他们打造一座超越传统意义的汽车展厅。以NIO品牌核心理念 — 发现、探索和影响为灵感，我们将NIO House设想成一个可以让客人去触摸、感受，带来惊喜和受到启发的场所。”
“NIO has a strong company culture and we wanted to bring that company DNA into the space,” said German Roig, Senior Architect and Project Lead at Schmidt Hammer Lassen. “They are much more than a car company and we set out to design more than a car showroom for them. Using some of their key brand pillars such as discovery, exploration and influence, we envisioned a place car buyers can go to be surprised and inspired, to touch and feel.”
Design rooted in the environment
NIO的品牌哲学源于自然，以自然的主要元素 — 水、太阳、地球和风为灵感，公司的中文名“蔚来”，取意于“蔚蓝天空即将到来”。这一理念也展现在NIO的品牌标识中，上半部分代表天空，象征开放、未来与目标；下半部分代表延伸向地平线的路面，象征方向、行动与向前的动力。
NIO’s brand philosophy, which centres on the environment and its main elements of water, sun, earth and wind, is reflected in the company’s Chinese name WeiLai (蔚来) which translates to ‘Blue Sky Coming.’ This philosophy also comes through in NIO’s logo that combines the notions of moving into the future with the imagery of driving into the horizon, and taking action to achieve its vision.
Schmidt Hammer Lassen Architects utilized a material palette that brings a sense of nature, home and the future into the space.
Light coloured terrazzo, a solid material representing the strong foundation of the NIO brand, was selected for the wall and floor surfaces of the car exhibition area. The customised terrazzo includes three types of mid-sized pebbles and creates a warm stone feeling in the space. Emphasizing the perfection that customers can find in NIO’s products, the design creates a perfectly curved terrazzo surface, connecting the wall and floor seamlessly.
In contrast, a softer material palette was chosen for the configuration area. Douglas fir wood boards and a custom-made fabric bench create an area for visitors to rest, as well as view and select various car features on the display wall that is designed with flexibility for future changes. Its calm, warm palette and precise detailing bring more focus to the displayed products.
The ceiling, designed and detailed to conceal for a clean expression, was constructed using honeycomb panels with a finished layer of stainless steel chrome, mounted onto a custom-made hanging system. Some of these panels cloak track lighting that is integrated into the ceiling, allowing the lighting to be changed freely according to the position of the cars. A mirrored reflection creates an inception-like effect, allowing visitors to view the car from all possible perspective.
“This idea of horizon is portrayed in the ceiling of the new showroom.” said Chris Hardie, Partner at Schmidt Hammer Lassen. “Upon entering the showroom, it grabs your sense of space. Even with the showroom full of people, the reflective ceiling allows each vehicle to be seen in its full dimension.”
The car as an extension of the home
NIO以一种非传统的视角看待汽车行业。它的产品在兼顾尖端工艺和技术的同时，也具备着舒适性和家一般温暖的感觉。如NIO所设想，汽车将成为家的延伸，SHL则将这个概念体现到NIO House 蔚来中心的购车体验之中。
NIO takes an unconventional view of the automotive industry, breaking away from the idea of looking at the car as a cult object. Its products are sharp and technical while at the same time comfortable and homey. As NIO envisions it, cars will become an extension of the home, and Schmidt Hammer Lassen extended that concept to the car buying experience with NIO House.
全新的展厅是上海兴业太古汇NIO House蔚来大型客户体验中心的第一期空间。第二期将于2018年5月开幕，是一个为NIO会员打造专用的两层俱乐部式空间。它将包含会客区、休息区、图书馆、会议和工作区、开放式厨房和儿童探索区。与第一期展厅一起，组成上海首家NIO旗舰店。NIO House蔚来中心将成为一个探索、聚集、休闲和享受的空间 —— 成为NIO会员们的“第二个家”。
The new showroom is the first phase of a larger, holistic cuomer experience space at NIO House at Shanghai Taikoo Hui. The second phase, to be completed by May 2018, will be a club-style space with a number of dedicated areas for members spread out over two levels. It will include a living room, lounge area, library, meeting space, work lab, an open kitchen, and a discovery area for children. Together with the showroom, it will become the first NIO flagship store in Shanghai. NIO House will become a space to explore, gather, relax and enjoy with the whole family—a home away from home for the owners of NIO products.
Schmidt Hammer Lassen Architects
共计 Total GFA: 193m2
Chang Hong Construction Co.
Direct commission, Completed 2018
Chris Hardie (Partner), Rong Lu (Partner), German Roig (Project lead), Dong Liang, Jidi Pan, Carrie Cheung